Potential Realised – HR & Training Ltd ("Potential Realised", "we", "our" or "us") is committed to protecting and respecting your privacy.

This Privacy Notice explains how we collect, use, store, protect and share personal information obtained through our website and how we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our learner privacy documentation already reflects our wider approach to processing learner and apprentice data.

This notice applies solely to information collected through our website and does not apply to information collected through enrolment, learning platforms, apprenticeship delivery, assessment, certification, or other services where separate privacy notices may apply.

Who We Are
Potential Realised – HR & Training Ltd is a training provider delivering apprenticeships, CIPD qualifications, professional training and workforce development programmes.

Registered Address:
Rushton Chartered Accountants
Shorrock House,
1 Faraday Drive
Preston
PR2 9NB 

Email:info@potentialrealised.co

Information We Collect
When you use our website, we may collect:

Information You Provide
This may include:

• Name

• Email address

• Telephone number

• Organisation name

• Job title

• Details submitted through enquiry forms

• Information provided in correspondence with us

Information Collected Automatically
When you visit our website, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Pages visited

• Date and time of access

• Referring website addresses

• Website usage information

How We Use Your Information
We may use your information to:

• Respond to enquiries and requests

• Provide information about our apprenticeship programmes, CIPD qualifications and training services

• Communicate with prospective learners, employers and partners

• Improve the performance and effectiveness of our website

• Monitor website usage and visitor activity

• Protect the security of our website

• Comply with legal and regulatory obligations

• Manage complaints, concerns and feedback

Where we wish to send marketing communications, we will do so in accordance with applicable privacy and electronic communications legislation.

Our Legal Basis for Processing
We process personal information using one or more of the following lawful bases:

• Consent – where you have actively requested information or subscribed to communications.

• Contract – where processing is necessary to take steps before entering into an agreement or delivering services.

• Legal Obligation – where we must process information to comply with legal or regulatory requirements.

• Legitimate Interests – where processing is necessary for the effective operation, security and improvement of our services and does not override your rights and freedoms.

Apprenticeships and Qualifications
Where individuals apply for apprenticeships, CIPD qualifications or other training programmes, additional privacy notices and learner privacy policies will apply.

For funded apprenticeship programmes, personal information may also be shared with government departments, funding agencies, awarding organisations, end-point assessment organisations and regulatory bodies where required for funding, audit, compliance, certification and quality assurance purposes.

Cookies and Analytics
Our website may use cookies and similar technologies to enhance your experience and help us understand how our website is used.

Cookies may be used to:

• Remember user preferences

• Improve website functionality

• Monitor website performance

• Analyse visitor activity

We may use website analytics services, such as Google Analytics, to help us understand how visitors use our website.

You can manage cookie preferences through your browser settings.

Sharing Your Information
We do not sell personal information.

We may share information with:

• IT and website service providers

• Website hosting providers

• Analytics providers

• Professional advisers

• Regulatory bodies

• Government authorities where legally required

• Training partners, awarding organisations and assessment organisations where relevant to our services

Any third party processing personal information on our behalf is required to protect that information appropriately.

International Transfers
Some service providers may process information outside the United Kingdom.

Where information is transferred internationally, we will ensure appropriate safeguards are in place in accordance with UK data protection legislation.

Data Retention
We keep personal information only for as long as necessary to fulfil the purposes for which it was collected, including legal, regulatory, contractual, audit and business requirements. Our wider learner privacy framework follows the same principle.

Security
We take appropriate technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

While we implement appropriate safeguards, no internet transmission can be guaranteed to be completely secure.

Your Rights
Under UK GDPR, you have the right to:

• Access your personal information

• Request correction of inaccurate information

• Request deletion of personal information where appropriate

• Restrict processing

• Object to processing

• Request transfer of your data in certain circumstances

• Withdraw consent where processing relies on consent

To exercise any of these rights, please contact us using the details provided above.

Complaints
If you are unhappy with how we process your personal information, please contact us first so that we can seek to resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: Information Commissioner's Office

External Links
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to read their privacy notices.

Changes to This Privacy Notice
We may update this Privacy Notice from time to time. Any changes will be published on this page and the revised version will include an updated review date.

Cookies and Similar Technologies
Potential Realised uses cookies and similar technologies to improve the functionality, security and performance of our website and to understand how visitors interact with our services.

Cookies are small text files stored on your device when you visit a website. They help us recognise your device and remember certain information about your visit.

We use the following categories of cookies:

Strictly Necessary Cookies
These cookies are essential for the operation of our website and enable core functionality such as page navigation, security, and access to secure areas of the website. The website cannot function properly without these cookies.

Functional Cookies
These cookies allow the website to remember choices you make, such as language preferences or accessibility settings, in order to provide enhanced functionality and a more personalised experience.

Analytics Cookies
We use analytics tools, such as Google Analytics, to collect information about how visitors use our website. This helps us understand:

• Which pages are visited most frequently

• How users navigate around the website

• How long visitors remain on pages

• Website performance and usability issues

The information collected is generally aggregated and does not directly identify individual users.

Marketing Cookies
Where applicable, we may use marketing or advertising cookies to help us measure the effectiveness of communications and advertising campaigns and to provide content that is more relevant to users.

Marketing cookies will only be used where appropriate consent has been obtained.

Google Analytics
Our website may use Google Analytics or similar services to help us understand website usage and improve our services.

Google Analytics may collect information including:

• IP address

• Device type

• Browser type

• Geographic region

• Pages viewed

• Time spent on pages

• Referral source

This information is used for statistical and reporting purposes and to improve the website experience.

For more information about how Google processes information, please visit Google's Privacy Policy.

Managing Cookies
When you first visit our website, you will be presented with a cookie banner allowing you to accept, reject or manage non-essential cookies.

You can also control and delete cookies through your browser settings. Most internet browsers allow you to:

• View stored cookies

• Delete existing cookies

• Block some or all cookies

• Configure notification settings when cookies are being used

Please note that disabling certain cookies may affect the functionality of the website.

Cookie Consent
Where required by law, Potential Realised will obtain consent before placing non-essential cookies on your device. You can withdraw or amend your cookie preferences at any time through our website cookie settings.